You work for Apple in the name of the company and are based in the UK. When
Fantastic news! We've Found the answer you've been seeking!
Question:
- You work for Apple in the name of the company and are based in the UK. When you arrived at work today you found your boss waiting for you in reception. Before you could even get your coat off, he took you straight to the board room, where you found the Board of Directors waiting for you, with a confidentiality agreement for you to sign before anyone would tell you anything. (The signed agreement would make it illegal for you to talk to anyone outside of that room about what they were going to discuss with you). The company you work for is privately owned and is planning to offer voice control home devices over the UK. The company has an excellent reputation, underpinned by a first-class service delivery across many sectors such as entertainment, and mobile telephony (e.g. smartphones). The Board has decided that the time has come for the company to roll out global access and it is that which they wanted to discuss with you this morning. They realize that it’s far too early to be developing a marketing plan – to do so would be premature in the extreme. However, the Board has taken you into its confidence so you can comment on what approach to take in advance of the launch. N.B: (1)The company has already been chosen for you and this IS Apple. (2) Background reading, as well as the assessment scenario information, is provided to allow you to understand the situation.
- You are also required to use some of this information. Your task By the end of today, you need to prepare a report of 2,000 words (+/-10%) for The Board to outline the following: 1. Where do you see your key markets and who would be your main customers? Consider the entire STP process and apply. 2. What Marketing mix (e.g. 4Ps/7ps) should be adopted? Justify 3. Apply the idea/product/service to Ansoff's matrix? Justify 4. Outline key recommendations for the directors and fully justify them.
Related Book For
Auditing a risk based approach to conducting a quality audit
ISBN: 978-1133939153
9th edition
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
Posted Date: