You work for Mattel. You put together a concept for a new game targeted to college students. You have tested the concept with a few customers and they seem to like it. Now, you are putting together the forecast of sales, costs, and profit to show this product will make money for Mattel. What New Product Development stage is this?

a. Idea generation

b. Introduction

c. Concept testing

d. Business analysis

You run a dog grooming businesses. You calculated that if you groom 50 dogs, your cost will equal your revenue. This is the ____ point.

a. the demand curvature

b. break-even

c. target profit

d. value