Question: You would like to value a ( non - traded ) firm by comparison with similar, traded firms.The company produces sweets in two business lines:

You would like to value a (non-traded) firm by comparison with similar, traded firms.The company produces sweets in two business lines: cookies and donuts. You find information about the earnings forecast for the firm and the distribution of earnings across the two business lines
Expected earnings : 4,000,000
Fraction of expected earnings from cookies 0.65
Fraction of expected earnings from donuts 0.35
You find information about the relevant comparison firms for the cookies and donut industries
Cookies industry
- Price per share: 62
- Earning per share: 1.2
Donuts industry:
- Price per share: 52.25
- Earning per share: 2.54
A- Calculate the expected value of the firm using the following steps.
Calculate the firm's expected earnings in each line of business (i.e. cookies, donuts).
Calculate the price-earnings-ratio of each comparison firm.
Assume that the price-earnings-ratio is identical for all firms operating in a given line of business. Us this assumption and your previous results to calculate the expected value of the firm.
(b). The information above refers to the year 2021 when the firm was financed with 100 million in debt. Suppose that the asset values of the firm increased by 10% from 2021 to 2022 and that debt is unchanged. Compute the percentage increase in the value of equity.

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