Question: You would like to value a ( non - traded ) firm by comparison with similar, traded firms.The company produces sweets in two business lines:

You would like to value a

(

non

-

traded

)

firm by comparison with similar, traded firms.The company produces sweets in two business lines: cookies and donuts. In the tablebelow you find information about the earnings forecast for the firm and the distribution ofearnings across the two business lines

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