Your assignment is to develop a PR response/strategy for one of the following:

1.You are Air Canada which is in the news for removing a family of passengers from your Aircraft due to an out of control child.There is much social media buzz and media attention.How do you handle the crisis?

2.You are Microsoft and are going to be entering the cellular phone industry, how do you use PR to raise awareness and buzz?

3.RBC just donated $10,000,000 to go towards affordable housing in the GTA, how will you use PR to attain media attention?

Some questions you might want to tackle are:

-Is the plan grabbing?In what ways?

-Who is the target audience?Do you agree with the target audience?

-What are the time sensitivities if any?

-What is the tone/feel of your communication?

-How will you get your message out?