Your CEO has asked you to lead a cross-functional management team with the goal of recommending 5 key strategic initiatives to be implemented simultaneously over the next five years. He asks you to describe the exact strategy models you will use and the sequence in which you will use them and how they will be integrated to converge into 2 exploitation type strategies, 1 conquest, 1 'shine' and 1 avoidance. He writes a complete memo to the CEO that describes each of the models he will apply and how he will manage the strategy development process.