14)There are two independent dealers for Sporto automobiles in a large city. The dealers decide to run
Question:
14)There are two independent dealers for Sporto automobiles in a large city. The dealers decide to run
a cooperative advertising campaign in which both dealers are listed in local newspapers ads, and
they can purchase larger ads that are more likely to attract attention and generate more auto sales if
the dealers commit more funds to the joint advertising budget. Is this an example of a cooperative
constant-sum game?
A)Yes, all negotiated outcomes between two firms are cooperative and constant-sum situations.
B)No, the firms are independent, so their interaction cannot be cooperative.
C)Yes, each firm can contribute zero to 100 percent of the advertising budget, so this is a constant-sum game.
D)No, the outcome of the advertising campaign depends on how much money the firms contribute to the campaign, so it is not constant sum.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr