Your CEO has seen your request for a capital expense to implement a data warehousing system and utilize it for mining data. He/she is not sure that data warehousing and data mining is worth the investment for the mid-sized organization. The CEO has asked you to write a response in a paragraph or two providing support for this investment.

Please write a paragraph or two in response to your CEO that first explains the advantages and disadvantages of using data mining. Then, you will explain the biggest challenges a company faces when trying to implement a data warehouse and use data mining. Also, you would want to explain how your organization can overcome these challenges. Finally, it pays to include examples of successful companies that utilized data mining as part of their success based on some research via the internet.