Question: Your client has asked you to prepare two different messages targeting both active and passive audiences for a COVID-19 campaign encouraging people to take their

Your client has asked you to prepare two different messages targeting both active and passive audiences for a COVID-19 campaign encouraging people to take their third boaster shots. What kind of messages and media would you use for these two audiences? (6 Marks)

Messages form the core of PR campaigns. Describe four variables that influence message believability. (4 Marks)

The decision stage in message adoption is a crucial stage in the PR campaigns. Describe five factors that influence peoples evaluation of products or ideas covered in this course. (5 Marks)

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