Question: Your client is developing a new holistic lifestyle app. She is pitching the idea on Shark Tank within the next 2 weeks. In her pitch,

  1. Your client is developing a new holistic lifestyle app. She is pitching the idea on Shark Tank within the next 2 weeks. In her pitch, she must address current trends, competitors, potential profits, and current consumer usage of such services.

 

As a researcher, would you recommend primary or secondary research? Why? What are the advantages of your recommended method?

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