Question: Your client is looking to put banner ads on a website. The ad space costs $58,350. This particular site drives 11,000 visitors to its site

Your client is looking to put banner ads on a website. The ad space costs $58,350. This particular site drives 11,000 visitors to

Your client is looking to put banner ads on a website. The ad space costs $58,350. This particular site drives 11,000 visitors to its site daily. Assuming you have purchased the full site (you are the only leaderboard banner ad on the site for that week, over the course of a week, your ad received 23,875 clicks. a. What were the number of impressions you received after 3 days? b. What was the CPC after one week? Your banner ads have done well in driving consumers to your client's site. Now they want to drive purchase. If the CPA for purchase is $0.75, and your spent $50,000 on your campaign, how many sales did your campaign drive

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