Question: Your client wants to develop a full - service convention hotel with 1 , 0 0 0 rooms, 3 restaurants, 1 b a r ?
Your client wants to develop a fullservice convention hotel with rooms, restaurants, nightclub and square feet of meeting space in downtown Miami. She expects the ADR to be about $ She expects that she will be successful in obtaining a "Hilton" flag for the hotel. Please answer the following:
Remembering the description of your client's hotel read the description carefully above which of the following hotels would be MOST IMPORTANT for you to include in your comp set to do a thorough job on the feasibility study.
Select service hotel similar to a Hilton Garden Inn hotel right next door to your client's site Only square feet of meeting space ADR of $
Intercontinental Hotel blocks away from your client's site rooms, with meeting rooms totaling square feet ADR of $
room Marriott Marquis in Orlando miles away from your client's hotel. The Marquis offers square feet of meeting space. ADR of $
Jack's Motel about blocks away from your client's site. Jack's Motel had an average daily rate of $ and an "official" Jacks business is all cash occupancy of last year. When you interviewed Jack, however, he told you that he really had an average rate per occupied room of $ but rented each room TWICE every day giving him his ADR of $ $
room Luxe Boutique on the same block within one minute walk of your clients proposed hotel. Movie stars stay at the Luxe Boutique because they like the quiet atmosphere. Even though the Luxe Boutique is so fancy, the average daily rate at the Luxe Boutique Inn is reported to be $ just slightly higher than your client's hotel
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