Your company currently produces footwear at 2 plants-one in North America and one in the Asia-Pacific...

  

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Your company currently produces footwear at 2 plants-one in North America and one in the Asia-Pacific region. The North America plant has sufficient facility space to assemble 5 million pairs of athletic footwear annually without use of overtime, but prior management only installed enough footwear-making equipment going into Year 11 to assemble 4 million pairs (without overtime). The somewhat newer Asia-Pacific plant, while having sufficient facility space to assemble 6 million pairs, currently has only enough footwear- making equipment to assemble 4 million pairs without use of overtime. production equipment in the two plants should you wish to bring assembly capability up to 11 million pairs, and you can construct additional facility space to accommodate more than 11 million pairs. Both plants can be operated at overtime increasing annual assembly capability by 20%, thus giving the company a current annual production capability of 9,600,000 pairs without installing additional equipment in the unused space in the North America and Asia-Pacific plants and annual capability of 13,200,000 pairs if the company buys enough production equipment to fill the available facility space in the two existing plants. Your company's worldwide sales volume in Year 10 equaled 8.3 million pairs, so you have ample time to consider whether to construct additional space at the two existing facilities or to construct new facilities in the Europe-Africa and/or Latin America regions. You may install additional STEP 1: STRATEGIC VISION STATEMENT Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. You may want to summarize the essence of your strategic vision with a phrase or company slogan. Your company currently produces footwear at 2 plants-one in North America and one in the Asia-Pacific region. The North America plant has sufficient facility space to assemble 5 million pairs of athletic footwear annually without use of overtime, but prior management only installed enough footwear-making equipment going into Year 11 to assemble 4 million pairs (without overtime). The somewhat newer Asia-Pacific plant, while having sufficient facility space to assemble 6 million pairs, currently has only enough footwear- making equipment to assemble 4 million pairs without use of overtime. production equipment in the two plants should you wish to bring assembly capability up to 11 million pairs, and you can construct additional facility space to accommodate more than 11 million pairs. Both plants can be operated at overtime increasing annual assembly capability by 20%, thus giving the company a current annual production capability of 9,600,000 pairs without installing additional equipment in the unused space in the North America and Asia-Pacific plants and annual capability of 13,200,000 pairs if the company buys enough production equipment to fill the available facility space in the two existing plants. Your company's worldwide sales volume in Year 10 equaled 8.3 million pairs, so you have ample time to consider whether to construct additional space at the two existing facilities or to construct new facilities in the Europe-Africa and/or Latin America regions. You may install additional STEP 1: STRATEGIC VISION STATEMENT Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. You may want to summarize the essence of your strategic vision with a phrase or company slogan.

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The strategic vision statement will be as follows The organization inten... View the full answer