Question: Your company has decided to implement a CRM system. The V-P of Marketing wonders if the new system should be developed in-house, outsourced to a

Your company has decided to implement a CRM system. The V-P of Marketing wonders if the new system should be developed in-house, outsourced to a third party, or used through an ASP. You are given the task to identify two advantages and two disadvantages of each approach (12 marks)

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