Your company is hoping to increase sales by offering a new colour of their product. Offering a new colour could expand your market, or it could just take away from the sales of your existing colours, so you really want to be sure before you invest in a significant launch campaign. You also need to know which colour to choose if you decide to go ahead.
Identify the management problem, the marketing research objective, and a research question by providing one short sentence for each.

Answer rating: 100% (QA)

Management Problem Assessing the potential impact of introducing a new color variant ... View the full answer