Question: Your company made a proofing error in the final copy for a design, and the client is frustrated. You work for a small design and

Your company made a proofing error in the final copy for a design, and the client is frustrated.

  • You work for a small design and marketing company, Shineheart Global, and you recently completed work for a client, designing the packaging and product overview/one-sheet for a new product line. There are two typos in the packaging design you produced. Neither of them fundamentally changes the meaning or confuses the central message or selling appeal, but they are clear to a careful reader. The client, Jennifer Hightower, contacted you and informed you of the error. The client is irritated and has requested a refund. Based on company policy, you cannot offer a full refund but can offer half of the design fee back since there were errors that should have been caught in the review process.
  • Draft an email apologizing to the client for the error and informing her of the resolution.

keep in mind the following:

  • Professionalism: Make sure you are using the proper names and positions in your correspondence. Ensure that your tone is appropriate. Use CC, BCC and FWD options wisely and only if needed. Use proper email etiquette
  • Clarity: Your emails should clearly state what you are communicating, e.g. what you need, what you are apologizing for, etc) and should omit extraneous information
  • Concision: Your email should convey the message quickly and effectively while still including proper formatting and salutations/closings

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