Your cousin newly started working as a client service manager in Zong 4G service center. He came out to know that you have completed your course on services marketing in your degree programme. He wants to understand what constitutes a service product and become familiar with the Flower of Service model,

know how facilitating supplementary services relate to the core product. He also wants to know how he can enhance Zong 4G as a supplementary services relate to the core product. He needs to understand branding at the corporate and individual service product level and how service firms use different branding strategies. What are the different tier within the ZONG 4G he can offer to build brand equity.