Your employer has tasked you with developing the overall brand for a new line of street-legal motor
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Question:
Your employer has tasked you with developing the overall brand for a new line of street-legal motor scooters that will retail for $4000-$8000 in the US market.
a) discuss the key branding issues you must address
b) Make a market research plan to explore the issues mentioned in part a
c) discuss the key aspects of the customer experience/journey and how to monitor, control, and improve them
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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