Your employer has tasked you with rebranding a line of vacuum cleaners for consumers in the US market (consumer models, not commercial ones. They are sold through retailers who offer them both at stores and online. Based in Europe, the brand has been around since the 1930's but in the last 20 years they have slowly lost market share in the US even though they are competitive on price.
a) discuss the research and analysis you will do to better understand the brand's situation in the US
b) state what you think the two biggest issues with the brand might be and suggest solutions
c) discuss the key aspects of the customer experience/journey and how you will monitor, control, and improve them

Use marketing terms.

Answer rating: 100% (QA)

a Research and Analysis To better understand the brands situation in the US market I would conduct comprehensive market research and analysis This wou... View the full answer