Question: Your firm sells through Amazon.com and is looking for ways to attract more customers. You have collected product recommendation network data from Amazon which gives

Your firm sells through Amazon.com and is looking for ways to attract more customers. You have collected product recommendation network data from Amazon which gives you information about what other products (in complementary categories) your consumers have purchased. Briefly explain how such network data can be useful to both your firm and to Amazon?

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Product recommendation network data from Amazon can be incredibly valuable for both your firm and Amazon in several ways For Your Firm 1 Enhanced Targeting Utilizing the recommendation network data yo... View full answer

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