Your goal for the case study will be to look at how factors in the environment may influence the consumers behavior in the retail environment(MACY). This should include things similar to the list below (please note, the place you observe may have more or less things to look at and observe than the suggested list below. BE CREATIVE!!!). Students will submit their findings in a 2-3 page outline format and include concepts learned in class and from the book. ?What is the stores environment like? Music, smells, is it overly stimulating? ?How many employees do you see? Does it seem easy or difficult for customers to find help in the store? ?Are there point-of-purchase displays? Are they complementary or distracting? ?How is the store laid out? Do you think this influences the purchase behavior of the patrons? Do you think the patrons follow the intended path? ?Is it the store cluttered? Minimalist? Neat? Messy? ?Are there attempts to encourage impulse purchases? ?What else do you notice about the location?