Question: Your group will be preparing a digital marketing strategy to launch a dog walking business objectives & Company Background Company: small business, e-commerce/mobile business: dog

Your group will be preparing a digital marketing strategy to launch a dog walking business

  1. objectives & Company Background

  • Company: small business, e-commerce/mobile business: dog walking, potential dog grooming etc.

  • Main Objective: to generate more profit and build our e-commerce business.

    • SMART objectives:

      • To increase brand awareness by directing 80% of online traffic from social media platforms (instagram, facebook) to the website by the end of the quarter.

      • To increase our customer base by 50 using social media campaigns within 3 months.

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