Your report can be structured using the following headings:

Data Usability Benefits and costs of the database to its stakeholders. Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require.

Data Security and privacy Data security, privacy and accuracy issues associated with the use of the database in the way proposed in the brief.

Ethical Considerations The ethical considerations behind whether the customer has the option to opt in or opt out of having their data used and stored in the way proposed by the analytics brief

Other ethical issues of gathering, maintaining and using the data in the way proposed above.

Artificial Intelligence How developments in AI intersects with data security, privacy and ethics, especially in light of your proposed analytics project.

Use the resources provided as well as your own research to assist with data collection and data privacy discussions. http://www.health.gov.au/internet/main/publishing.nsf/Content/964591B00A3C9D72CA2582C70083 A1CA/$File/Public%20Consultations%20Paper.pdf

https://www.oaic.gov.au/agencies-and-organisations/guides/de-identification-and-the-privacy-act