Question: YOUR TASK Based on the market research data, you may wish to revise your first brand or design another brand. DECISION TIP Be careful not

YOUR TASK

Based on the market research data, you may wish to revise your first brand or design another brand.

DECISION TIP

Be careful not to load a brand with components that are not desired by a segment. By looking at brands that have the highest ratings, try to determine which components add the greatest value and which may even take away value.

YOUR TASK Based on the market research data, you may wish

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