Question: Your task is to write a report and complete the following: 1) Identify a specific product or service (of commercial value) of an organisation (operating
Your task is to write a report and complete the following:
1) Identify a specific product or service (of commercial value) of an organisation (operating in any industry) from your country or a country you are familiar with, and discuss its appropriateness for expansion into an international market (i.e. another foreign country).
2) Conduct a detailed evaluation of the foreign countrys political, economic, cultural, legal and financial climate.
3) Assess your organisations ability to leverage its internal resources and capabilities into your chosen foreign market to determine its attractiveness (e.g. manufacturing, research and development, marketing strategies, capital financing, logistics, supply chain and distribution). You have the option to focus on the areas that are directly related to your organisation and its industry.
Once the market is evaluated:
Recommend a general strategy that your organisation should adopt when expanding into your chosen foreign market (i.e. global standardisation, transnational, international and localisation). Recommend which entry mode you believe will be most suitable for your chosen organisation and why (i.e. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance, and wholly-owned subsidiary). 4) Conclude the report.
Important assignment instructions The required word length for this assignment is 2500 words (plus or minus 10%). In terms of structure, presentation and style you are normally required to use: o ABS preferred Microsoft Word settings o Author-date style APA referencing (6-12 references); which includes in-text citations plus a reference list. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level.
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