YOUR TASK The following situations require reports. For each situation write $($a$)$ a concise problem question, $($b$)$ a simple statement of purpose, and $($c$)$ a scope statement with limitations if appropriate.

a$.$ Foot Locker must collect data on its core customers $12-$ to $25-$year$-$old sneakerheads$-$who want tomorrow's shoes today. The company seeks to transform itself from a $45-$year$-$old brick and mortar enterprise into a nimble, tech$-$driven business able to respond immediately to the latest trends. First, however, it must better understand its customers and how to reach them.

Question:

b$.$ Customers placing telephone orders for outdoor gear and apparel clothing at Patagonia usually order only one or two items. The company wonders whether it can train telephone service reps to motivate customers to increase the number of items ordered per call.

c$.$ A third of millennials are reportedly permanently deleting their social media accounts, with Facebook among the first to go$.$ As a business owner who regularly advertises on social media platforms, you want to compare the revenue you receive from targeted ads on Twitter, Instagram, Snapchat, and Pinterest against the results you usually see with Facebook ads.

d$.$ Valley View Elementary school worries about the increasing morning chaos of cars and busses. Parents dropping off children form long lines backing up traffic, while crossing guards herd children through the dangerous gridlock. Major problems are the single entrance and exit, along with buses making wide turns. Valley View hires a consultant to study the problem and make recommendations.

e$.$ Cities around the country enacted strict regulations banning trans fats in restaurant fare. Food processors nationwide are wondering whether they need to make changes before being forced to switch to nonhydrogenated fats by law. Food and Drug Administration regulations have already changed the definitions of common terms such as fresh, fat free, low in cholesterol, and light. The Old World Bakery worries that it may have to change its production process and rewrite all its package labels. With an FDA compliance deadline looming, Old World doesn't know whether to hire a laboratory or a consultant for this project.