Your Task The following situations require reports. For each situation write $($a$)$ a

concise problem question, $($b$)$ a simple statement of purpose, and $($c$)$ a scope statement

with limitations if appropriate.

a$.$ Foot Locker must collect data on its core customers$-12-$ to $25-$year$-$old

sneakerheads$-$who want tomorrow's shoes today. The company seeks to transform

itself from a $45-$year$-$old brick$-$and$-$mortar enterprise into a nimble, tech$-$driven

business able to respond immediately to the latest trends. First, however, it must

better understand its customers and how to reach them.

b$.$ Customers placing telephone orders for outdoor gear and apparel clothing at

Patagonia usually order only one or two items. The company wonders whether it

can train telephone service reps to motivate customers to increase the number of

items ordered per call.

c$.$ A third of millennials are reportedly permanently deleting their social media

accounts, with Facebook among the first to go$.{?}^{**}$ As a business owner who

regularly advertises on social media platforms, you want to compare the revenue

you receive from targeted ads on Twitter, Instagram, Snapchat, and Pinterest against

the results you usually see with Facebook ads.

d$.$ Valley View Elementary school worries about the increasing morning chaos of cars

and busses. Parents dropping off children form long lines backing up traffic, while

crossing guards herd children through the dangerous gridlock. Major problems are

the single entrance and exit, along with buses making wide turns. Valley View hires

a consultant to study the problem and make recommendations.

e$.$ Cities around the country enacted strict regulations banning trans fats in restaurant

fare. Food processors nationwide are wondering whether they need to make

changes before being forced to switch to nonhydrogenated fats by law. Food and

Drug Administration regulations have already changed the definitions of common

terms such as fresh, fat free, low in cholesterol, and light. The Old World Bakery

worries that it may have to change its production process and rewrite all its package

labels. With an FDA compliance deadline looming, Old World doesn't know whether

to hire a laboratory or a consultant for this project.