11.1 Problem, Purpose, and Scope Statements (L.O.1) YOUR TASK The following situations require reports. For each situation write (a) a concise problem question, (b) a simple statement of purpose, and (c) a scope statement with limitations if appropriate. a. Foot Locker must collect data on its core customers-12- to 25-year-old sneakerheads-who want tomorrow's shoes today. The company seeks to transform itself from a 45-year-old brick-and-mortar enterprise into a nimble, tech-driven business able to respond immediately to the latest trends. First, however, it must better under-stand its customers and how to reach them. Problem Question: Statement of Purpose: Scope Statement: c. A third of millennials are reportedly permanently deleting their social media accounts, with Facebook among the first to go.22 As a business owner who regularly advertises on social media platforms, you want to compare the revenue you receive from targeted ads on Twitter, Instagram, Snapchat, and Pinterest against the results you usually see with Facebook ads. Problem Question: Statement of Purpose: Scope Statement: d. Valley View Elementary school worries about the increasing morning chaos of cars and busses. Parents dropping off children form long lines backing up traffic, while crossing guards herd children through the dangerous gridlock. Major problems are the single entrance and exit, along with buses making wide turns. Valley View hires a consultant to study the problem and make recommendations. Problem Question: Statement of Purpose: Scope Statement: 11.1 Problem, Purpose, and Scope Statements (L.O.1) YOUR TASK The following situations require reports. For each situation write (a) a concise problem question, (b) a simple statement of purpose, and (c) a scope statement with limitations if appropriate. a. Foot Locker must collect data on its core customers-12- to 25-year-old sneakerheads-who want tomorrow's shoes today. The company seeks to transform itself from a 45-year-old brick-and-mortar enterprise into a nimble, tech-driven business able to respond immediately to the latest trends. First, however, it must better under-stand its customers and how to reach them. Problem Question: Statement of Purpose: Scope Statement: c. A third of millennials are reportedly permanently deleting their social media accounts, with Facebook among the first to go.22 As a business owner who regularly advertises on social media platforms, you want to compare the revenue you receive from targeted ads on Twitter, Instagram, Snapchat, and Pinterest against the results you usually see with Facebook ads. Problem Question: Statement of Purpose: Scope Statement: d. Valley View Elementary school worries about the increasing morning chaos of cars and busses. Parents dropping off children form long lines backing up traffic, while crossing guards herd children through the dangerous gridlock. Major problems are the single entrance and exit, along with buses making wide turns. Valley View hires a consultant to study the problem and make recommendations. Problem Question: Statement of Purpose: Scope Statement