Question: Your text describes IMC plans as multi-platform, multi-channel, and multi-targeted. Multi-platform refers to ________. selecting among advertising, public relations, and sponsorships using multiple channels for

Your text describes IMC plans as multi-platform, multi-channel, and multi-targeted. Multi-platform refers to ________.

selecting among advertising, public relations, and sponsorships

using multiple channels for interaction

differentiating between delivery and connection

selecting which target audience to address

selecting among television, radio, and billboard

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