Question: Your text describes IMC plans as multiplatform, multichannel, and multitargeted. Multiplatform refers to A . selecting among advertising, public relations, and sponsorships B . using

Your text describes IMC plans as multiplatform, multichannel, and multitargeted. Multiplatform refers to
A. selecting among advertising, public relations, and sponsorships
B. using multiple channels for interaction
C. differentiating between delivery and connection
D. selecting among television, radio, and billboard
E. selecting which target audience to address
Your text describes IMC plans as multiplatform, multichannel, and multitargeted. Multiplatform

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