Your topic for this assignment is $$Online Advertising$.$ You will be required to select a topic

around the given theme. For example, one area which can be selected is $$The Effectiveness Of

Online Advertising In Reaching Target Audiences$.$ This is only an example. The selected topic

will be the focus of your research. You will not be required to conduct research or to engage in

data collection for this assignment. The activities will culminate in preparing a research proposal

on the selected topic, for submission.

Additional Guidelines:

$1.$ You will be required to participate in a minimum of five discussions prior to submitting

your research proposal.

$2.$ This assignment will take the form of a written document, and will require you to use

Microsoft Word.

$3.$ Your proposal will be uploaded to the site twice $$ once to the submission box and the second

instance to Turnitin. Turnitin submissions will be reviewed for similarity and for an AI

index.

Before commencing your assignment, please post your topic in the discussions area for

constructive criticism from your peers. Once you have finalized your topic, you will be required

to participate in a minimum of five discussions to discuss how you intend to proceed with an

investigation of the selected topic. The ideas expressed in your discussions will be used to

develop your final report.

Format $-$ Please format your paper with a separate title page. Include your name, title, and date;

MGMT$2063-$ Research Methods for Business$-$Introduction to Qualitative and Quantitative Approaches $.$ Academic Year

$2023/2024,$ Semester $2$

THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page $5$ of $10$

you should also use the APA $7$th Edition to format your paper. Pay attention to your margin and

line spacing requirements, page numbers and other appropriate formatting. Remember to include

all the headings as included in your course material, and as discussed in the synchronous

sessions. Students will be expected to discuss aspects of this assignment in the respective space

assigned for discussion before submission of the assignment. You will receive feedback from

your peers to improve ongoing activities such as the proposal, and written report. REMEMBER

THESE DISCUSSIONS WILL BE MONITORED AND MARKS WILL BE AWARDED

WHEN THE FINAL PROPOSAL IS SUBMITTED.

Students are required to contribute a minimum of five original posts and a minimum of

two replies to their peers to obtain full marks for participation. Marks will only be

awarded for constructive posts.

Rubric: Total $=75$ marks

Introduction $[$Introductory paragraph$($s$),$ literature review, hypotheses or propositions$]$

$(10$ marks$)-$ Clearly identifies and discusses research focus$/$purpose of research

Research focus is clearly grounded in previous research$/$ theoretically relevant literature

Significance of the research is clearly identified $($how it adds to previous research$)$

Hypotheses$/$ propositions are clearly articulated

The Conceptual Framework $-(10$ marks$)-$ Cited literature and studies are adequate and

relevant to the research problem. Related literature and studies are recent $($five years ago

to present year of the study$)$ with evidence of foreign literature, studies, literature and

local studies. Synthesis of the reviewed literature and studies is well$-$organized, concise

$($not too long nor too short$)$ and is based on the researchers$$ logical analysis of the cited

materials. The sources of the cited literatures and studies are appropriately

acknowledged and or credited. The researcher was able to determine the construct and

variable of their study from the theory presented. The framework presented

conceptualizes the concepts of the theory appropriately.

Research Design $-$ Procedure $(10$ marks$)-$ The research methodology is well$-$described and

is suitable or fitting to the research problem. The participants of the study are well$-$

MGMT$2063-$ Research Methods for Business$-$Introduction to Qualitative and Quantitative Approaches $.$ Academic Year

$2023/2024,$ Semester $2$

THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page $6$ of $10$

described in terms of the sample profile, sample size and sampling technique and or

procedure. The research locale is described in terms of its location, historical

background, purposes and objectives and or mission and vision of the instruction or

organization. The procedure and or techniques of gathering data are explained in

complete detail beginning from the time the researches sought permission to conduct the

study. The research instrument is presented and discussed in terms of its validity and

reliability $($in case of self$-$made instrument$).$ The research design and method employed

by the researchers are correct and relevant to the fulfillment of the accurate results of the

study. The statistical tool selected is appropriate to gather the needed data and answer the

problem of the study. The statistical tool is brief and accurately used to answer the

queries or objectiv