An American psychology graduate student, raised in Germany until age 16, wishes to explore how Germans and Americans use the social networking site, Facebook. She speaks fluent German and has many social contacts both in Germany and the United States. Specifically, the student asks:

What are the differences in the way that Germans and Americans portray themselves on Facebook?

She contacts network friends in both countries and explains her project. She also requests that her friends describe the project to other Facebook users in their country and help recruit people for her study. After a few weeks she finds that she has more than 500 Facebook users willing to participate, with the numbers from each country approximately the same. What specific advice would you give her regarding each of the following questions related to her content analysis?

A. How would a qualitative analysis of the data differ from a quantitative one?

B. What might be coded as part of a quantitative analysis?

C. How might reliability of coding be assessed?

D. What characteristics of her sample might affect the external validity of her results?