1. As an apparel retailer, would you be excited by utilizing eyeQ displays to tailor products to specific customers?

2. As a one-way system— no questions are asked of shoppers— how accurate do you think that eyeQ would be in identifying customer characteristics and their desires? 

3. What promotion mix would you use to let shoppers know about eyeQ? Explain your answer.

4. Comment on the privacy issues involved with eyeQ.