Present a merchandising philosophy for this sporting goods retailer. Why do you think this retailer would prefer

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  1. Present a merchandising philosophy for this sporting goods retailer. 
  2. Why do you think this retailer would prefer an inside buying organization, rather than an outside one?
  3. If this buyer position is responsible for tennis equipment, what decisions would he or she have to make?
  4. As described in the case, would a buyer of sporting goods for this retailer be a category manager?
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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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