Is cross-merchandising a good approach? Why or why not?
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Is cross-merchandising a good approach? Why or why not?
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A retailer that uses crossmerchandising carries complementary goods and services to enco...View the full answer
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Related Book For
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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