Price-sensitive shoppers are one of the most fickle target groups. What makes them difficult to convert to

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Price-sensitive shoppers are one of the most fickle target groups. What makes them difficult to convert to loyal customers? How could you retain them?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 06:45 AM

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Price-sensitive shoppers are one of the most fickle target groups. What makes them difficult to convert to

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Pricesensitive shoppers are generally attracted to retailers purely on the basis of the price o...View the full answer

Retail Management A Strategic Approach

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