What are the four different elements of advertising? Are all of them appropriate to an average retailer

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What are the four different elements of advertising? Are all of them appropriate to an average retailer in most markets?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 07:00 AM

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What are the four different elements of advertising? Are all of them appropriate to an average retailer

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In terms of the chapter advertising is any paid nonpersonal communication transmit...View the full answer

Retail Management A Strategic Approach

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