1. What prices caused Courtney's new charges?

2. Which price would result in the highest profit?

3. What other factors should Courtney's consider?

4. What price would you charge, and how many units would you order?

Synopsis:   Upscale gift store needs to set a price for potpourri. The case takes students through several seasons at Courtney’s gift shop. The focus is on one particular item, a best seller for the store in recent holiday seasons. The case focuses on determining an appropriate markup for the item, given its popularity with customers and the wholesale price from the vendor.