1. Why is Avon so committed to diversity?

2. Select another retailer that also values diversity. How does this commitment affect its financial results?

3. What values have helped Avon be a successful company even after 125 years?

Synopsis:   Avon, the largest cosmetics firm in the United States, sells primarily through the direct-selling method using more than 6 million independent sales representatives in more than 70 countries around the world. The case describes Avon's turnaround strategy since the 1970s when it started actively promoting diversity, by including more women and minorities in the top and middle management levels.