Examine a magazine or newspaper ad for a new product or service that you have never seen.
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Examine a magazine or newspaper ad for a new product or service that you have never seen. Evaluate its chances for receiving wide customer acceptance. Does this product require a large amount of personal-selling effort? What types of salespeople (service, manufacturing, wholesale, or retail) are involved in selling this product?
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Related Book For
Selling Today Partnering to Create Value
ISBN: 978-0134477404
14th edition
Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece
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