Why should salespeople establish multiple-objective sales presentations? List four possible objectives that would be appropriate for stage

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Why should salespeople establish multiple-objective sales presentations? List four possible objectives that would be appropriate for stage one and stage two of the buying process.

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Selling Today Partnering to Create Value

ISBN: 978-0134477404

14th edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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