Social Media Marketing(3rd Edition)
Authors:
Tracy L Tuten, Michael R Solomon
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Book details
ISBN: 1526424541, 9781526424549
Book publisher: Sage Publications
Book Price $0 : Social Media Marketing by Tracy L. Tuten and Michael R. Solomon, now in its 3rd edition, serves as a comprehensive guide for understanding the vast landscape of digital and social media marketing. The book covers various themes, including the strategic use of platforms like Facebook, Twitter, Instagram, Snapchat, and emerging networks in marketing strategies. It delves into consumer engagement, social media analytics, and the creation of compelling content for brand storytelling. With its detailed table of contents, readers can navigate through key concepts such as social commerce, viral marketing, and influencer partnerships, finding solutions to common challenges through practical examples. While there are no traditional characters, the 'characters' can be seen as the case studies and companies that illustrate successful strategies. The book has been well-received in academic and professional circles for its thorough coverage and practical insights, often functioning as a solution manual for marketing professionals seeking an answer key to navigate the complex ecosystem of digital engagement. The third edition is especially noted for its updated content regarding data analytics and changes in consumer behavior, reflecting the evolving environment of social media platforms. LSI based context: The book provides a strategic framework for using social media marketing to connect with audiences effectively. It emphasizes methodologies like consumer profiling and crisis management, offering a template for brand engagement and retention. Digital transformation and algorithm adjustments are also integral to the discourse.
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