Identify a consumer electronics product that you want to purchase (e.g., a TV, digital camera, tablet computer,
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Identify a consumer electronics product that you want to purchase (e.g., a TV, digital camera, tablet computer, and so on). Identify at least three models of this product that you would consider purchasing. Identify at least three criteria on which these models differ (e.g., price, quality, warranty, options).
a. Create a multicriteria scoring model and radar charts for this decision problem. Using this model, which product would you choose?
b. Use AHP to determine scores for each model on each of the criteria and to determine weights for the criteria. Which model should you choose according to the AHP results?
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Related Book For
Spreadsheet Modeling And Decision Analysis A Practical Introduction To Business Analytics
ISBN: 9780357132098
9th Edition
Authors: Cliff Ragsdale
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