Question: Otterbring (2016) tested an individuals intuitions regarding how restricting versus encouraging touching a product during an in-store product demonstration should influence the number of products

Otterbring (2016) tested an individual’s intuitions regarding how restricting versus encouraging touching a product during an in-store product demonstration should influence the number of products purchased and the amount of money spent. A summary for one finding reported in Otterbring’s study is graphically presented below. Is a main effect, interaction, or both depicted in the graph? Explain.

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