Question: Touching while you shop. Otterbring (2016) tested individuals intuitions regarding how restricting versus encouraging touching a product during an in-store product demonstration should influence the

Touching while you shop. Otterbring (2016) tested individuals’ intuitions regarding how restricting versus encouraging touching a product during an in-store product demonstration should influence the number of products purchased and the amount of money spent. A summary for one finding reported in Otterbring’s study is graphically presented in the figure below. Is a main effect, interaction, or both depicted in the graph? Explain

6 5 4- Participant Rating 2 1 0 Products Purchased Touch Restriction

6 5 4- Participant Rating 2 1 0 Products Purchased Touch Restriction Money Spent Touch Encouragement

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