Anna Sui is a fashion designer known for her innovative packaging and product designs like those for
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Anna Sui is a fashion designer known for her innovative packaging and product designs like those for her fragrance collection. According to the brand, 65% of its customers prefer the design of Sui Love, 20% prefer Peace and Love, and 15% prefer Dolly Girl. From a random sample of 400 consumers, 250 chose the Sui Love bottle design; 95 chose Peace and Love; and 55 selected Dolly Girl. Test, at the 5% level, the null hypothesis that consumer preferences conform to the claims made by Anna Sui.
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Related Book For
Statistics For Business And Economics
ISBN: 9781292315034
9th Global Edition
Authors: Paul Newbold, William Carlson, Betty Thorne
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