It is important for retailers to know who their best customers are and how much they spend.
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It is important for retailers to know who their best customers are and how much they spend. A survey of Baby Boomers and Generation X asked respondents to keep track of their expenditures of food to be consumed at home. Is there enough evidence to infer that households headed by a Generation Xer spends more on food at home than households headed by a Baby Boomer?
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