Question: A recent study indicates that people tend to select video game avatars with characteristics similar to those of their creators (Blisle & Bodur, 2010). Participants

A recent study indicates that people tend to select video game avatars with characteristics similar to those of their creators (Bélisle & Bodur, 2010). Participants who had created avatars for a virtual community game completed a questionnaire about their personalities. An independent group of viewers examined the avatars and recorded their impressions of the avatars. One personality characteristic considered was introverted/extroverted.

The following frequency distribution of personalities for participants and the avatars they created.

Introverted Participant Personality Extroverted Introverted 22 23 45 Avatar Extroverted 16 39

a. Is there a significant relationship between the personalities of the participants and the personalities of their avatars? Test with α = .05.

b. Compute the phi-coefficient to measure the size of the effect.

Introverted Participant Personality Extroverted Introverted 22 23 45 Avatar Extroverted 16 39 55 Avatar 38 62

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