Personal data are the new currency of the digital economy. How do consumers feel about sharing personal

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Personal data are the new currency of the digital economy. How do consumers feel about sharing personal data with their communication service providers (CSPs)? A recent IBM report highlights that 40% of 18- to 25-year-old consumers are comfortable sharing personal data with their CSPs.

a. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within ± 0.03 of the population proportion, how many 18- to 25-year-old consumers need to be sampled?

b. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within ± 0.05 of the population proportion, how many 18- to 25-year-old consumers need to be sampled?

c. Compare the results of (a) and (b).

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Statistics For Managers Using Microsoft Excel

ISBN: 9780135969854

9th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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