You have been hired as a marketing research analyst by American Airlines. Your boss, the market manager,

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You have been hired as a marketing research analyst by American Airlines. Your boss, the market manager, is wondering what statistical analysis should be conducted to determine the differences between the frequent fliers and occasional fliers in terms of five statements measuring attitude toward American Airlines on a Likert scale. Explain to your boss (a student in your class) the analysis that you would conduct.
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